Harley-Davidson Sprint: La revolución asequible llegará a Harley Davidson Siebla

Harley-Davidson enters the affordable motorcycle segment

For decades, Harley-Davidson has been associated with high-displacement motorcycles, impressive custom bikes, and a very distinctive style that captivates motorsports enthusiasts. However, with the passage of time and the evolution of the market, the brand has understood that it needs to adapt to new generations. And it is doing so.

The Harley-Davidson Sprint marks a turning point in this strategy. It will be a lighter, modern, and more affordable motorcycle than its older siblings. It is specifically designed for urban bikers, young people looking for their first motorcycle, or even those who have always dreamed of a Harley but couldn't afford it.

What is known about the new Harley-Davidson Sprint?

Although it has not yet been officially presented, we already know some details provided by the brand. According to the information, the Harley-Davidson Sprint will be a naked style motorcycle with compact dimensions. The Sprint will be the most affordable option in the catalog, and everything points to it being a global model, available in both the US and Europe.

Here's a rundown of what we know so far:

• Urban naked style, very different from the classic cruiser style.

• Estimated price of $6,000 (around €5,500-€6,500 in Europe).

• Liquid-cooled single-cylinder engine, developed in collaboration with QJMotor.

• Shared platform with other models such as the X350 and X500.

• Modern and youthful design, but with details reminiscent of the Harley heritage.

At Harley Davidson Siebla, we are eager to know all the official details and have the Sprint available in our showroom. It will undoubtedly be a highly sought-after model in cities like Malaga, where there is a growing interest in practical, agile, and stylish motorcycles.

Why has Harley-Davidson decided to make cheaper motorcycles?

The decision is no coincidence. In a market as competitive as today's, Harley-Davidson has had to rethink its strategy to survive and continue growing. In recent years, the brand has lost some of its market share among young people, mainly due to the high cost of its models and the perception that they were motorcycles for a more mature audience.

With the Harley-Davidson Sprint, the American brand seeks to break that barrier and attract new bikers, those who value the design, the history of the brand and the possibility of accessing a Harley product without having to invest more than 10,000 euros.

Furthermore, with the collaboration of QJMotor, one of the most important manufacturers of In China, Harley can produce motorcycles at lower costs without sacrificing quality. This strategy allows it to offer competitive prices without compromising the riding experience that characterizes the brand.

What role will Harley-Davidson Siebla play in this new era?

At Harley-Davidson Siebla, the official Harley dealer in Malaga, we are enthusiastically approaching this new era. The arrival of the Harley-Davidson Sprint represents a great opportunity to bring the brand closer to new audiences.

agile, maneuverable, and fuel-efficient motorcycles, ideal for everyday use. And if we add to that the prestige of a brand like Harley-Davidson, the result is simply unbeatable.

At Harley Davidson Siebla, we have already received numerous inquiries from customers interested in this new model. Many of them are looking for their first Harley, and the Sprint may be the perfect model to start with.

When will the Harley-Davidson Sprint arrive in Spain?

Although there is no official launch date in Europe yet, everything indicates that the Harley-Davidson Sprint could arrive at our dealerships in 2025. At Harley-Davidson Siebla, we're always up to date with any new developments and will be among the first to offer test drives, pre-bookings, and exclusive access to this new model.

We recommend following our social media and subscribing to our newsletter to be the first to know about the official launch in Spain.

Harley-Davidson Málaga: tradition and future on two wheels

At Harley-Davidson Málaga - Siebla, we've been the reference point for all brand lovers on the Costa del Sol for years. We offer a complete catalog of models, from the iconic From Sportster and Softail to the most impressive Touring. But we also know how to evolve and adapt to changes.

That's why the arrival of the Sprint fits perfectly with our philosophy: bringing the Harley experience to everyone, regardless of age, experience, or budget.

Furthermore, at Siebla we don't just sell motorcycles. We also offer:

• Workshopspecialized with certified Harley-Davidson technicians.

• Official boutique with original clothing and accessories.

• Personalized financing.

• Events, routes, and a Harley community to live your passion to the fullest.

What can we expect from the future of Harley?

The Harley-Davidson Sprint is just the beginning. Everything indicates that Harley-Davidson will continue to expand its range with more affordable, electric, and urban mobility-oriented models. Without abandoning its roots, the brand is committed to smart diversification, opening up to new user profiles without sacrificing its essence.

The important thing is that Harley-Davidson remains a living brand, with a history, but also a future, and this is evident in every new decision.